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A black and white photograph of a woman in flowing lace standing still while four blurred women walk past her.

Aurre. Modest wear for women, reimagined with intention.

Join the Circle Have your say Have your say

Our first limited collection arrives for Ramadan 2027. Aurre Circle members see it first, and pre-order before anyone else.

The world moves quickly.

Choose your own direction.

Made for what’s ahead.

Launching

Ramadan 2027

Our first limited collection. Five designs for Ramadan 2027.

Our first collection is the one closest to our hearts, and it begins with lace.

Five designs in Korean nida, each finished in tonal lace and made as a set with its matching sheila. Pieces to feel confident in, that flow as you move and stay elegant all evening. The samples are ready, and before anything goes into production, we’d love to know what you think.

Maward in pale blush, its lace-edged coat and sheila sweeping out behind her.

Pale blush

Maward

Arabic for rosewater

Named for the rosewater in the sweets we share after iftar.

Open, with bell sleeves. Tonal lace along the front, the slits, the sleeves and the hem, and through the body.

Would you wear it?
Layali in deep aubergine, the coat flying open over dark trousers.

Deep aubergine

Layali

Arabic for nights

For the long nights of Ramadan, when no one wants to go home before suhoor.

Open, with bell sleeves. Tonal lace along the front, the slits, the sleeves and the hem, and through the body, front and back.

Would you wear it?
Tamr in espresso, its flared sleeves and lace swinging as she walks.

Espresso brown

Tamr

Arabic for dates

The colour of the date that breaks the fast.

Closed, with extra-flared bell sleeves and corset-style lacing at the back. Tonal lace at the sleeves, the slits and the hem, and through the lower body.

Would you wear it?
Sama in powder blue lace, the coat lifting as she turns.

Powder blue

Sama

Arabic for sky

Like the sky on the first morning of Eid.

Open, with bell sleeves. Tonal lace along the front, the slits, the sleeves and the hem.

Would you wear it?
Kohl in black, lace at the sleeves and hem, spinning out as she turns.

Black

Kohl

Arabic for kohl

As certain as a line of kohl.

Open, with bell sleeves. Tonal lace along the front, the slits, the sleeves and the hem, and in lines down the body.

Would you wear it?

Nothing is final until you’ve had your say.

The samples are ready. Before anything goes into production, your answers help decide the colours, the details and what each set costs. It takes about three minutes, and you’ll join the Circle as a founding member.

Have your say Just join the Circle

First to see. First to choose.

Our first collection is limited, and Aurre Circle members come first. Join before we open and you’re a founding member, for good. It’s free, and it always will be.

You’re in the Circle as a founding member, so all of this is yours.

  • Pre-order before launchOrder the collection before it opens to everyone. Only for Aurre Circle members.
  • Priority when it’s limitedIf a design or a length runs short, Aurre Circle members come first.
  • First lookSee every collection before anyone else, and hear from me each month.
  • A real sayHelp decide colours and details, and what I design next.
  • A sisterhood to grow withGatherings, try-on afternoons and a members’ space, planned with you as the Circle grows.

your star is waiting

“Aurre began long before I ever knew I would start a clothing brand.”

Suha, founder

It began with my mother, the family’s unofficial designer, and the fabric shops and tailors I followed her to. Then came handmade cards, keepsakes I sold online while I was still at school, and years of turning ideas into things you can hold. Aurre is where all of it meets.

Read our story

Ahead, together.

This diary belongs to

Suha

Notes and sketches from the making of Aurre

A sketch of Suha and her mother choosing lace together in a fabric shop.

I think it all started with Mum.

Fabrics, lace, tailors, little details. I grew up watching her turn ideas into something beautiful.

A sketch of her making table, with handmade birthday booklets, lace, ribbon, scissors and pens.

I was always making something.

Cards, scrapbooks, photographs, sketches, even embroidery on paper. Creating was just part of who I was.

A sketch of Suha drawing at her desk, her husband beside her.

Then life opened up a little more.

Getting married brought new experiences, opportunities and a husband who gave my creativity so much room to grow.

A sketch of Suha pinning drawings and fabric to her mood board.

Eventually, creating became my work.

I fell in love with product development, while living in the Middle East opened my eyes to how expressive and beautiful modest fashion could be.

A sketch of Suha at her screen, designing a set, with notes on the lace and the sleeves.

And somehow, all of it led here.

A little bit of Mum, a little bit of every version of me, and a whole lot of ideas waiting to become Aurre.

There’s more to tell.

Fabric shops with Mum, The Kraft Store and how Aurre began.

Keep reading my story

Made for what’s ahead.

Before you ask

Anything else, write to me at hello@aurre.co.uk. I’ll reply myself.

When does Aurre launch?

Our first limited collection launches for Ramadan 2027. Aurre Circle members see it first, pre-order before it opens to everyone, and hear the exact date before anyone else.

How do I get first access?

Join the Circle. It’s free, and members get the first look, pre-order before launch, and priority if a design or a length runs short.

What comes in each set?

The design itself and its matching sheila, in the same colour and edged with the same lace along one long side. The sheila is always included, never sold separately.

How will I know which length to order?

Every design comes in four lengths of 52, 54, 56 and 58 inches. We’ll publish the real garment measurements for each length, and you can ask me before you order.